Every service is measured through CoverageIQ against a single rule: media coverage has to do something. Pay on Results PR is how most clients start; the other five are how they scale.
Positioning founders and executives as the go-to voice in their industry through bylines, interviews, and speaking opportunities. We build the message architecture, source the platforms that actually reach your buyers and investors, and turn opinions you already hold into cited, quotable coverage. Over time, the founder becomes a distribution channel in their own right.
Ongoing media strategy and execution for brands that need continuous coverage, tied to measurable outcomes. Instead of a monthly retainer that runs regardless of what lands, we manage the full PR function — pitching, placement, spokesperson prep, and reporting — with every activity mapped to a business metric inside CoverageIQ.
Events and campaigns engineered to drive conversions, not just visibility. Guest lists are built for pipeline, formats are designed to produce assets that keep working after the room clears, and every activation is tracked on the same standard as a media placement — attendance, engagement, and downstream business impact, never just a photo gallery.
Influencer partnerships built for B2B audiences, judged on pipeline and credibility. We identify operators, analysts, and category voices your buyers already trust, then structure partnerships around content their audiences actually act on. Success is measured in demos booked and deals influenced, not likes.
Coverage measured for what it does inside AI search and answer engines. Discovery is shifting from Google's ten blue links to ChatGPT, Perplexity, Claude, and Gemini answering the question directly — often by citing a handful of sources. We engineer coverage that gets picked up by those citations and track how often your brand shows up when buyers ask the questions that matter.
Secured media placements, no retainer, no coverage no invoice. This is how most clients start with us — a low-risk way to see the work before scaling into a broader Results PR engagement. You approve the target publication tiers and rate card upfront; you're only billed when a placement lands and can be verified by a live link.
Before any work begins, we agree the standard each offering will be measured against — target publication tiers for media placements, conversion targets for events and influencer campaigns, citation benchmarks for AI Visibility. You approve the standard and the rate.
Then every invoice is tied to something you can check inside CoverageIQ. Pay on Results PR is the strictest version of this: no coverage, no invoice. The other five carry an ongoing commitment but keep the same measurement discipline underneath.