Cameo.
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Real outcomes.

A selection of Cameo Performance engagements across AI, automotive tech, ed-tech, travel, proptech, and startup incubation — each one measured by what the coverage actually did.

AI · Product launch
01CNTXT AI

CNTXT AI, a UAE-based data and AI company.

Challenge

CNTXT AI needed to launch Munsit in the UAE and prove it could accurately transcribe Modern Standard Arabic and over 25 regional dialects — a new benchmark in Arabic speech recognition.

Approach

Bilingual English and Arabic press releases, targeted at the media most likely to reach tech and business audiences.

Result

Bilingual coverage positioned Munsit as a category-defining launch in Arabic AI, reaching both English- and Arabic-language tech audiences from day one.

Automotive tech · Ongoing
02Seez

Seez is a platform that enables car dealerships to fully digitize their operations.

Challenge

As the only platform enabling car dealerships to fully digitize operations, Seez needed to stand out in a crowded AI news cycle and build lasting credibility.

Approach

A press release highlighting Seez's AI leadership, high-impact speaking opportunities, and proactive news-cycle monitoring to time coverage around funding announcements and its recent acquisition.

Result

Coverage timed to real business milestones — not just a launch date — kept Seez in the conversation through multiple news cycles, not just one.

Ed-tech · Funding announcement
03AlGooru

AlGooru is a leading tutoring platform connecting parents with tutors across Saudi Arabia.

Challenge

AlGooru needed a funding announcement to attract further investor interest.

Approach

The press release was distributed under embargo, securing exclusive tier-one features built around commentary directly from the founder.

Result

Exclusive, founder-led placements — the kind of coverage that signals credibility to investors, not just visibility to consumers.

Travel tech · Market entry
04Atlys

Atlys is an originally Indian-based visa application platform that facilitates the visa application process.

Challenge

Atlys needed to launch its travel app in the UAE and hit an ambitious 50% market-penetration growth goal.

Approach

A sustained bi-monthly press release cadence, media outreach, and speaking opportunities at relevant events to build the brand and drive downloads.

Result

Consistent, compounding visibility rather than a single launch spike — built to support a growth target measured over months, not days.

Proptech · Pay-on-results
05Deed

Deed is a real estate investment platform redefining how people access property ownership.

Challenge

Entering a highly competitive proptech and real estate investment market, Deed needed to build credibility and attract investor interest fast, without a long-term retainer.

Approach

Cameo's Performance PR (Pay-for-Coverage) model, built for brands that want guaranteed exposure and maximum return without retainer overhead.

Result

Tier-1/A media coverage secured on a model that tied cost directly to results — no retainer risk during a critical launch window.

Incubator · Portfolio PR
06IN5 Technology

IN5 Technology, the largest incubator in the UAE, supports the most innovative startups and apps.

Challenge

The 30 startups inside IN5 had ambitious goals but limited resources — they needed PR where every dollar spent generated measurable results.

Approach

Tailored PR strategies across all 30 startups, including MyEatPal's launch press release, focus groups, and founder personal branding, and HeroGo's partner outreach and sustainability-focused media pitching.

Result

Scaled, portfolio-wide PR execution — proof the model works across an entire startup ecosystem, not just single-brand engagements.

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