A Quooker is an all in one tap that allows you to get 100°C boiling, cold, chilled still & chilled sparkling water directly from tap, all filtered. Since it was invented in 1970 by Henri Peteri, the boiling-water tap has become an indispensable tool in kitchens all over the world.
In 2020, Quooker was looking to launch its first PR efforts in the Middle East region, in a culturally relevant yet authentic way. Although the brand had activated various influencer campaigns, the team was ready for its next phase in the marketing realm and wanted to put in place a structured and strategic PR plan of action.
The Cameo team put in place a strategic PR plan of action, focused on building brand equity and raising awareness around Quooker in the region. We started out with a launch press release to announce Quooker’s presence in the region, and substantiated our efforts with thought leadership pieces on key magazines and key influencer collaborations.
We ideated and brought to life a brand ambassadorship approach, that included both an influencer campaign as well as thought leadership pieces that amplified our influencer partnerships. One of our notable partnerships saw an ambassadorship agreement through between Quooker and Peyman Al Awadhi, as we managed the campaign from social to PR – ideating and co-creating pieces featured on The National.
Through a series of earned and paid media, we got the word out about Quooker – establishing it as a key appliance for the kitchen that is both a household necessity and key driver in leading a more sustainable and eco friendly home. We were able to secure features for Quooker on The National, Lovin Dubai, Yoga Life, Lamasat Magazine, Better Living and BBC Good Food.
We established Quooker’s leadership team as champions in their fields, helping secure thought leadership pieces and commentary opportunities in key industry magazines such as Better Living and Commercial Interior Design.
