A change maker model where brands only pays when and if coverage is secured
» Learn more about Pay for Coverage Secured.
A hybrid, commission-based PR model focused on measurable conversions generated through Performance PR
» Learn more about Performance PR 2.0
Tailored Performance PR solutions to market and sell high-ticket items
» Learn more about our newly launched Performance Prestige.
Every project, event, and campaign is approached with one clear mindset: how can we add value and drive real results? In an industry where vague promises are common and results are often unclear, we flip the script with our unique Performance PR agency model. Our two distinct offerings — Pay-for-Coverage and Sales-Driven PR — deliver measurable impact, and have helped countless brands achieve tangible, lasting success.
OUR WORK
Our goal was to localize our marketing and share the exciting news that Quooker is available in the UAE.
CAMEO was always able to think outside the box and come up with progressive solutions to get Quooker organically featured in multiple, tier one publications such as The National, BBC Good Food, Commercial Interior Design and Lamasat Magazine.
Business Development Manager, Quooker UAE
During our launch, we were looking to maximize the word of our new concept. This included PR to literally every publication that would put us on the map and make people notice.
We brought Cameo on for a short 1-month stint. That month, we were in every publication, be it print, digital or radio. Influencers were flocking our restaurant wanting to be part of the coolest new concept in town. Everyone had taken notice of our concept. That month, we did the highest sales we have done till date.
Lara has further always been there to support us for all our PR needs when we needed. She is an absolute delight to work with.
Founder, Streetery Dubai
Lara is awesome to work with. We onboarded Cameo for our PR needs and Lara connected us with the right partners, influencers, and media.
She truly is a PR superstar and approaches each project like her own. I would highly recommend working with her and the team.
Founder, EroeGo
Throughout several of our launches, we had the pleasure of consistently working with Cameo to drive our PR efforts. Their work has consistently impressed us, especially during the launch of our Mirdif Hills store. Cameo suggested innovative and out-of-the-box ideas to increase in-store visits and took the initiative to go the extra mile to secure tier-one, quality coverage for our brand. They provided us with unique pieces that highlighted our key messages in a refreshing way. Thanks to their efforts, we were featured amongst the best in top tier publications such as Time Out, Caterer, What’s On, and many more. We are extremely satisfied with Cameo’s work and look forward to continuing our partnership with them.
Head of Marketing & Sales, Yamanote
We have worked with Cameo for our PR launch for KAIZU and were extremely satisfied with the results. The team has acted as a true partner, exceeding the target coverage set for the month and managing to feature KAIZU on the likes of The National, Gulf News, Time Out and other top tier publications. They have also been instrumental in securing top tier awards for the brand, helping solidify the brand name in the market. Their honesty and transparency about their PR process coupled with their hard work and eagerness to deliver has made us satisfied partners. We would recommend the team for any restaurant that is launching in the UAE.
Co-founder, KAIZU
Co-founder, MyEatPal
We work with new products, innovations, and startups where our work creates real impact. We help founders and entrepreneurs clearly define the value they bring to the world, guide them on how to move their business forward, and then apply our Performance PR model to amplify their unique selling points – ensuring measurable, real-world results from every activity
With proven PR campaigns for real estate developers, brokers, and real estate tech platforms, we’re confident in our ability to drive coverage and generate strong interest for our real estate clients through Performance PR.
F&B is where it all began for us and today, our F&B clients continue to get the most value from our Performance PR 2.0 service, boosting visibility and driving footfall. Our portfolio spans homegrown eateries to large franchises, QSRs to fine dining, with brands like wagamama Domino’s, Lucky Fish, and more.
Events are our bread and butter. We conceptualize, ideate, and execute experiences that not only build awareness but also create strong brand communities often converting audiences into customers. Our event solutions are tightly integrated with Performance PR outcomes, designed to engage, convert, and deliver measurable results.
We’re a full-service Performance PR agency focused on delivering real results. Our end-to-end offerings include press distribution, media coverage, strategy, copywriting, and events—all tied to measurable outcomes so clients get maximum value from Performance PR.
We bring performance to an industry long driven by vague promises, PR. Through our Performance PR models, clients have boosted footfall, sales, and app downloads using our three proven approaches.
